About YesChef

No queues, and everyone wins

A good day out shouldn’t hinge on how fast the line moves. Customers order and pay from their phone and get a message when it’s ready. Traders get the orders, payments and the day’s admin in one place, so they can keep serving. It’s that simple, and we’re getting it right.

Customer ordering on her phone at a Cape Town food truck market while the vendor hands over a burger
Ready to collect · A73
Our story

Life's too short to spend it queueing. The fix is easy.

Customers pressed three deep at a busy festival bar counter
01

The problem

Markets and festivals are where some of the best food in the country gets made. They are also where cash-only stalls, long queues and missed orders quietly cost traders sales.

A chef plating a bowl in the kitchen
02

The idea

Give independent traders the same tools the big chains take for granted, on the hardware they already own: a phone.

A customer walking away down the market lane with her coffee in hand
03

The outcome

Customers scan, order and pay before they reach the counter. Traders work one screen, and the queue turns into a collection point.

Why YesChef

Built for how markets actually run

From QR code to collection code

No table numbers, no delivery drivers, no ticket printer. A QR code on the counter, the menu in the customer's own browser, and a collection code when the food is up.

Accept, then get paid

The order lands on your phone before any money moves. Accept it and the customer pays; decline it and nothing is charged. A sold-out item never becomes a refund.

Local payment rails

Yoco, SnapScan, iKhokha, Zapper and Paystack, settling straight into the vendor's own account. No new merchant relationship to open before your next market.

Runs on the phone in your pocket

The order queue, the kitchen screen and the end-of-day cash up all work on a phone. Add a tablet when you want a self-service kiosk, not because the system insists on one.

Nobody shouts an order number

Customers get a WhatsApp or an SMS the moment their food is ready, naming the stall and a three-character code. SMS is there for the phones without data.

Priced for a market day

The software is free to run while we are starting out. The per-order fee is carried by the customer at checkout and invoiced back in arrears, so a quiet Sunday never costs more than it earned.

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Our team

The people behind every order

Rob Heymann

Rob Heymann

Partner · Technical Lead

Rob leads the build. With a background spanning banking and human capital, he runs the YesChef platform end to end, from the customer ordering experience to the vendor console that runs the business behind it.

Matthew Reid

Matthew Reid

Partner · Data & Product

Matt brings the data and product lens. He's led cross-functional product teams, founded his own app startup, and works in analytics, so YesChef is built on numbers traders can actually act on.

Chef

Chef

DM Slider · Chatbot Extraordinaire

Chef is our hardest-working hire and the only one made of pure code. It works the WhatsApp line around the clock, taking orders at 2am and answering "is it ready yet?" for the hundredth time without a sigh. No sick days, no smoke breaks, all charm.

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